Do you really know what your industry is?

Up until 3 weeks ago if someone had asked me what I did, my response was that I organised post-graduate education for medical and dental professionals.  I considered myself an “insider” because I was a dental care professional by background and training.  In my mind, my industry was “healthcare professional” who organised courses.  FATAL ERROR.   Using this assumption has cost me huge amounts of time/money and quite a few tears of frustration as I couldn’t find the answers I needed.

I am an EVENT ORGANISER with a background in dentistry.

Using this new title has removed blockages that seemed inconquerable. It enabled me to find the solutions that I needed and the people that I needed.  My website http://www.mededeurope.com will be changed and soon it will do exactly what I needed it to do at a fraction of the cost of the original site.  I’ll have a compact website which will link up to an online registration service.  Just like the real event organisers.  I’ve learned a lot over the last few weeks and I want to thank those who have helped me:

Mike Druttman http://www.contentoptimizationexpert.com/01/stepping-stones-to-a-complete-web-site/this article was prompted in part by my experience and is full of excellent advice.

Ronald Smith http://www.bibnt.com/2010/05/19/marketing-communications-services-ronald-smith/

Patricia Pardy http://ca.linkedin.com/in/patriciapardy.  Event organiser extraordinaire!

with love

Karen

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